ADIDAS: DOWN JACKET WON’T BACK DOWN
骄傲并遗憾着的项目。骄傲，写了句让很多人记住，甚至很多人抄袭的文案；遗憾，好故事暂时输给了流量，最终以为明星服务的脚本出街。
THE BACKGROUND: In China, because of the temperature difference, people would behave differently in sports activities. In short, different sports for different winters. But, this winter, Adidas will make down jackets super cool, super adaptive and super versatile.
So not fashionable. Doing sports in a down jacket, you kidding? Useless for South...
Fashionable+Stylish+Multi-Functions+All Match+Weatherproof
So, with strong RTBS, a down jacket can be a must-have item. If we ride on the regional pride of Chinese people, diversified winter sports and temperature difference, We can make down jackets a hero of winter.
Harbin people simply do not talk too much they just do, and they very fond of winter swimming，the colder the winter is the more they love.
Chengdu loves to compete with others in sports. After PK they love to eat hot pot together and get back together.
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