SUPER NORMAL BRAND

概念源于一次偶然，我所服务的客户——哈尔滨啤酒在广告制作中，需要一些虚构的“其他啤酒”来衬托哈啤的厉害。所以我们编造了「普通牌啤酒」。

是啊，没有品牌想说自己普通，这也正是我们爱上这个概念的原因。

我想，干嘛不把它做出来？

于是，一个制造消费欲望的广告人，创造了一个反消费主义品牌：NORMAL 普通牌。

T恤将于2020年杭州艺术书展率先发售。

This concept came through randomly. As Harbin Beer wants to be outstanding and extraordinary as compared to other beer brands when it comes to the brand’s own advertising. So we made it up: Normal Beer.

No brands will claim that they are normal and without speciality. That’s why we love this concept.

So I thought, why not we bring this idea to life?

In the end, here comes an anti-consumerism brand from a typical advertiser: THE NORMAL BRAND.

The t-shirts will be available in Hangzhou Art Book Air in 2020.