BUICK: WORLD CUP

怎么在世界杯期间赢得球迷的心？花重金签个球星？还是拍一条车踢球的激情广告？

Buick Regal决定给球迷们看看，什么叫真懂球。

在世界杯推出的系列影片中，Buick Regal 向世界杯所引领的潮流一一致敬：脏辫，爆炸头，莫西干；人浪，维京吼……

这对球迷来说，看的不是广告，而是全程彩蛋的大片。

How to woo football fans during the World Cup? Is it Spending millions of marketing budget on a star spokesman? Or creating a commercial about a car passionately kicking a ball?

Buick Regal is decided to show the fans what a real football expert like.

Among a series of films released during the World Cup, Buick Regal has payed tribute to the leading trends in the World Cup such as: Dreadlocks, Afro hairstyle, Mohawk hairstyle, Mexican waves, Viking clap, etc.

For the football fans, this is not an advertising that they’re watching, but a film filled with bonus scenes.