SEDRIN: TO THE INNER CIRCLE
一个残酷的事实：福建的年轻人不爱喝福建的啤酒了。
我们必须转变他们的看法，而突破点就在于：喝酒的圈子。
中国人喝酒最讲究圈子，酒和对的人喝才对味。而雪津，是和自己人喝的啤酒。自己人一起喝酒便不必装，不着调，有笑有泪，回忆满满。
我们推出一系列致敬自己人的影片、社交话题和OOH, 赞美自己人的真挚、相挺和拼搏，让没落的啤酒，重新成为本土骄傲。
Here’s a cruel reality: Youngsters in Fujian don’t like their local beer brand.
We must change their mindset, and the best way is through “The Drinking Inner Circle”.
Chinese value inner circle gathering while drinking, as they believe the beer tastes right while drinking with right people. And Sedrin is the beer that you can drink with your inner circle friends. They can just be themselves, nothing too serious but laughter and tears, with lot of memories made.
We launched a series of short films, social topics and OOH for the inner circle by celebrating the value of being genuine, authentic and intimate with each other during drinking session. The result revived Sedrin in local market and became their pride.
SEDRIN: THE PLACES ONLY WE KNOW
有些地方只属于自己人。那有我们的约定；那是我们的秘密基地；那有我们数不尽的回忆。这个夏天，雪津号召自己人老地方见，推出了一系列影片，并设计出一个鼓励自己人聚在一起把酒言欢的视觉符号。
Some places are only belonging to our inner circle friends, where we reached an agreement, we made it as our secret base and left a lot of beautiful memories. This summer, Sedrin invited those inner circle friends to gather in the places only they know and created films accordingly. Beyond that, Sedrin also design a special icon, inspiring the inner circle friends to bond together and enjoy Sedrin beer.