TMALL: THE SECOND LIFE PROJECT

每年双11，天猫服饰的销售量都稳居品类第一。然而可观的数字背后，是大量服装边角料浪费。这就是为什么天猫想借助双11的巨大曝光度，发起一场有意义的行动。天猫服饰联合商家，让边角料新生为书包送给山区小朋友，让浪费的边角料变得有意义，有价值。
虽然活动虽然没有最终进行下去，但客户买单的KV，让我们彻底过了一回手工瘾。

During the Double 11 sales every year, TMALL’s apparel sales is always on the top list. However behind all these impressive figures, there are a lot of leftover fabrics gone wasted.

This is why TMALL wants to ride on the Double 11 waves to gain more exposure by creating a meaningful activation. In collaboration with some retailers, TMALL repurposed all these leftover fabric pieces and make them into school bags for the children in the rural areas.

Due to some reasons, this project is only completed halfway. But what makes us feel better is that the client actually bought in the KV that we have done.