Film: AMY - WHO NEVER EATS FRUIT

Product Video

INNOCENT: THE ULTIMATE JUICE INSPECTOR WHO NEVER EATS FRUIT - AMY

As Europe’s ranking No.1 juice brand, we want to launch a new 100% pure natural pineapple juice in a new market with almost zero-awareness to the brand. So we did what we do best: stay innocent.

We’ve discovered an unbelievable fact. Some people would say, that they will go to the grave not having one single fruit. Let’s take a look at Amy, a poster child of the anti-fruit society. So Innocent being innocent, we dug into the stories of Amy and realized she’s disgust with the the taste, the smell and even the look of any fruit. The more natural taste and smell it is, the more dislike she gets.

So there comes the idea, no one can be more qualified than Amy to examine the best juice! The Innocent pineapple Juice being the 100% pure natural fruit juice with rich fruit flavour, we invited Amy to be The Ultimate Juice Quality Inspector. Because The better juice it is, the more jumpy Amy gets; The more jumpy Amy gets, the better juice it is.