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MENTOS: SOCIAL QUEUE

人一生有两年时间要花在排队上。

而大家宁愿低头看手机,也不愿和近在咫尺的陌生人聊聊天。

为了鼓励人们迈出第一步,Mentos推出了Social Queue,一个帮陌生人破冰的社会实验。影片在商场中通过隐藏摄像机拍摄。

People will spend two years of their life in queue. But most of us are engrossed in checking our phones rather than connecting with people around them. In order to get people inspired, Mentos launches a social activation: Social Queue, a social experiment that helps to break the ice among strangers. The video was shot in a shopping mall through a hidden camera.

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