SEDRIN: THE SECOND CHANCE REUNION

CASE STUDY

并不是音量越高，人们就越关注你。

所以当铺天盖地的春节广告都在赞美回家团聚，雪津却关注到一个苦涩的时刻：离家。

在人们的意识中，春节就意味着团圆。但对于无数游子，春节是一年不足7天的相聚，陪伴的时间远远不够。

因此，雪津在福建机场创造了一个暖心的事件，给临行的游子与家人多一次团聚。

奖项：2019 釜山广告节入围

The higher your brand's share of voice doesn’t mean that you’ll get attention from the consumers.

So while most brands talk about going home in Chinese New Year, Sedrin focused on the hardest part of the trip: leaving home.

Chinese New Year means reunion. But for many people, there are only less than 7 days of break with their loved ones and that’s not enough.

So, Sedrin created a heartwarming event, where people are given one more chance to reunite with the family.

AWARD: 2019 AD STARS SHORTLIST

THE ITCH