《你多少 K》

《炫父》

《眼里有活》

NIKE: USE SPORTS TO BREAK THE PARADOX

In the eyes of an athlete, there’s no game that can’t be flipped.

For this CNY, the goal wasn't to sit passively in the holiday paradoxes, but to tackle them head-on with the athlete mindset. We flipped the game on its head to find new meaning and a breakthrough within the tradition.

Made this after leaving Nike, and still finding new perspectives on the brand. The proudest thing about making Nike work isn't hearing "love the ad." It's hearing "that ad made me move." At least it worked on me. 30K this month.