Tagline: Winning Isn't For Everyone.
KV
Reactive
NIKE: WINNING ISN'T FOR EVERYONE
Achievement 1
Sold every single line of this massive campaign to Nike GC's marketing team.
Achievement 2
Didn't just QC the copy—crafted so much of it I almost asked WK for a badge.
Achievement 3
Became the first human to realize "Winning Isn't For Everyone" spells out "WIFE."
Winning isn’t for everyone. / Winning isn’t comfortable. / You can’t win, so win.
From Olympians to everyday runners, to female athletes, I’ve crafted Chinese taglines for every kind of winning mindset.