Tagline: Winning Isn't For Everyone.
KV
Reactive
NIKE: WINNING ISN'T FOR EVERYONE
Achievement 1
Sold every single line in this massive campaign to Nike GC's marketing team.
Achievement 2
Not only took part in quality control, but also crafted some of the copy myself.
Achievement 3
Became the first human to discover that "Winning isn’t for everyone" abbreviates to "WIFE."
Winning isn’t for everyone. / Winning isn’t comfortable. / You can’t win, so win.
From Olympians to everyday runners, to female athletes, I’ve crafted Chinese taglines for every kind of winning mindset.